Eco Entrepreneur: Interview with Josie Maran
ChickAdvisor: What inspired you to create your own cosmetics line?
Josie Maran: [In my 17-year modeling career] I spent a lot of time in the makeup chair, and often got break-outs. I never heard about healthier alternatives that were functional enough for professional makeup artists. When I created my line, I wanted the best of both worlds – a product that performs well and is healthy for people and the environment. I was pregnant around the same time I was developing the line [which] made me even more adamant about not using products containing parabens, petrochemicals, or fragrances.
CA: What was the most challenging part of creating an environmentally friendly line?
Josie: There are so few products that are both green and high-end, because natural cosmetics that actually perform are difficult to formulate. I want my line to perform well, but also be as eco-friendly as possible. We are constantly working to create the ideal balance.
CA: Did your celeb status help or hinder your business?
Josie: It certainly helped me get in the door of major distributers, but I think they weren't sure if I would take my business seriously – so I had to prove it by working my butt off and selling a ton of makeup!
CA: What do you hope to teach your daughter via your business interests and ventures?
Josie: I hope to teach Rumi to be strong and confident; to follow her dreams. I want to contribute to making positive change, and I also want to create something fun, beautiful, and luxurious.
CA: We love the concept of your "I Am" campaign. “Who” are you?
Josie: I am a free spirit! I love to go barefoot and also wear high-heels, have fun, and I love to laugh.
CA: What are the must-haves in your makeup bag?
Josie: I can’t live without my Argan Oil! It is a great moisturizer and instant fix for split ends and rough cuticles. I always use my Tinted Moisturizer SPF 30 to even my skin and protect against the sun, and I couldn’t go anywhere without my mascara.
CA: What's next for the Josie Maran line?
Josie: Right now I’m working on new fall products and thinking about holiday!
by Mandy Fok
Josie Maran Cosmetics
More on Career & Finance
Nice article! Josie Maran is such a talent. However, I find it frustrating that so many "eco" cosmetic companies are on a bandwagon to turn Argan Oil into expensive brand name products. Actually, you can buy pure Argan Oil, and apply it to face and hair, as has been done for centuries in its native Morocco. Argan is naturally an awesome moisturizer!! Here's the link I go to: http://bit.ly/gQxQb
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