Don't you hate it when you're getting ready in the morning and you just can't seem to find a matching pair of socks? Or when you have officially lost one of your favourite socks and have to throw out the other one because you don't want to walk around with mismatched socks? Those days are over!

Meet Betabrand's Sock Insurance. This sock insurance covers a year of possible sock loss and will replace up to two single socks for you with no extra fee! There is a handful of colourful designs to chose from in their insured sock collection. This is an excellent idea if you're prone to losing socks, or just want to take extra precautions just in case something may happen to a sock in a year's time.



They have ways of making this more fun as well! In order to claim your replacement sock, they state that you have to "go to any Betabrand Insured Sock page to submit a claim, which basically involves you uploading a funny photo and sharing it on Facebook." Your sock loss will probably bring joy to others that see your funny photo, too. This isn't something to get cold feet over - it's a win-win situation!

What do you think of having your socks insured?

(images from betabrand.com)