Maybelline, now owned by L'Oreal, was the creation of a New York chemist named T.L. Williams in the early 1900's. The products were inspired by witnessing his sister applying vaseline and coal dust to enhance her eyelashes. Maybelline is now one of the leading cosmetics brands world-wide. ChickAdvisor members love the Maybelline New York Colossal VolumExpress Mascara, Maybelline New York Eye Studio Eyeshadow Quad, and the Maybelline Mineral Power Loose Powder Foundation.