Pantene #ShineStrong Campaign


rachified
on Dec 16, 2013 @ 10:52 am

As of late I'm seeing more and more companies moving towards accentuating their corporate responsibility in their campaigns. Pantene recently took the reigns on this one, tackling gender labels and bias' in their latest commercial.

I have to say it was very well produced, very fluid and the message resonated well. But I didn't walk away feeling mind-blown or changed in any way, as I have in previous times after watching an ad.

What are your thoughts?

If you haven't seen it yet, check it out here

 


1 Replies


mirandasivilay
Sound changes everything on Dec 17, 2013 @ 11:24 am

The connection to hair is a bit unnecessary for the messaging in this ad - the idea is well conveyed and thought-provoking but I really don't think of Pantene when I watch this. Also, the music creates sentiment, watch it without music and it becomes a hair ad.
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