Fashion News From H & M: Beyonce, 'New Icon' Model Inspired Collection H & M Conscious Collection


AlexJC
on Mar 22, 2013 @ 11:17 am

There's been a lot of exciting H&M;news lately, so I thought I would round it up here since (and I am sure that you're all with me) H&M;is one of my favourite places to shop. 


Beyonce has been confirmed as the latest H&M;spokesperson! The pieces are inspired by her signature style and according to the brand, she also gave input into the design. Via vogue.co.uk 


'New Icon' collection is set to hit H&M;mid April. It is inspired by four of the hottest models in the industry right now: Joan Smalls, Daphne Groeneveld, Lindsey Wixson, Liu Wen. The collection is all about that 'off duty model look', lots of leather jackets, denim cut offs and statement jewellery. Via fashionista.com


The H&M;Conscious collection lookbook is out! The collection will hit stores April 4. It's actually a very pretty collection with lots of formal wear. Here are a few of my favourite pieces: 







More photos via backseatstylers.com 
 


2 Replies


KatelynRose1984
I love her. on Mar 22, 2013 @ 12:31 pm


I absolutely love Beyonce, and H&M;- so I think it's the perfect combination. Beyonce has an amazing style, and it's always changing. The last dress (burgundy) is incredible!
Reply

LissaG
Love it! on Mar 22, 2013 @ 01:49 pm

This stuff looks amazing, very classic-chic.
Reply

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