Armpit Towels?

on Jun 22, 2011 @ 01:57 pm

I was on styleite today looking for what the fashion world has to offer this week.
I laughed so hard and almost spat remnants of my meatball sandwich all over the desk. 

This definitely wins my vote for best advertising technique!

A creative agency created this towel for Gilette as a marketing tool, and thus won a Cannes Bronze Lion for "best use of ambient media, small scale".

I would definitely buy this towel! Would you? 
How clever of an idea was this?

5 Replies

And for men... on Jun 22, 2011 @ 01:59 pm

Also from Styleite:

yowza! on Jun 22, 2011 @ 02:08 pm

Well, I'm a mom so I definitely would get some very weird looks if I brought these to the beach (and possibly some calls from Child Welfare). However, I think these towels are very very clever!

lol on Jun 22, 2011 @ 02:22 pm

I think whoever brings this towel out with get lots of looks, not only moms haha. I think it'll be so funny to see someone with it but I don't think I would get it. Plus, my parents won't think this is funny.

lol bu.... on Jun 22, 2011 @ 02:28 pm

This are clever but kinda weird. I would not buy them.

Grass is such a great medium! on Jun 22, 2011 @ 02:44 pm

I love how the grass is so wiry...such an...accurate portrayal!

Leave A Reply

Your Reply:


Join Our Newsletter

Stay in the loop for the latest news, contests, deals and more!