Why does Bzzagent....


Anonymous
on Mar 30, 2016 @ 08:45 pm

I wonder why does bzzagent ask for your race/ethnicity. Any ideas on why that question is included in survey? 

bonus: feel free to include your ethnic background, would be cool to hear where you guys originate from!!! :-)
 


7 Replies


gaumum
. on Mar 30, 2016 @ 08:51 pm

Maybe they want to ensure they capture a wide audience of testers from all different backgrounds.
Reply

coultlee
. on Mar 30, 2016 @ 09:23 pm

I don't think I have ever been asked
Reply

RaeBlair
s on Mar 30, 2016 @ 09:28 pm

Simple! Most review panels, survey panels, and product testing groups ask for information about ethnic background to use while selecting a widely-variant group of data that can represent all cultures and diversities respectively.

When releasing information and data to the public or using for marketing purposes, the company wants to be able to confidently say that they surveyed a general audience and that their findings reflect this - not just Caucasians, etc.
Reply

Caro9
:) on Mar 31, 2016 @ 08:17 am

Je suis d'accord avec RaeBlair. J'ai la même opinion.
Reply

wonderwhatif
Yup on Mar 31, 2016 @ 01:23 pm

As 'Gaumum' says, it's so they can a) get a wide range of people and b) see if there's any correlation between what certain races think and feel towards something.

It also helps them account for cultural differences too.

Bonus: I am so, so white. Everyone in my family as far back as I know is Scottish.

Of course I moved to Canada, so my kids will start something new when I have them...I guess.
Reply

b3ckb3ck
. on Apr 01, 2016 @ 11:44 am

Probably for research purposes! They want a wide variety of opinions, from a wide variety of race/ethnicitys.
Reply

Stephs.fav.stuff
Research on Apr 01, 2016 @ 12:43 pm

Just assuming they take stats of their members.
Reply

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