I have tried a few other primers (both natural and non-natural) and this is by far one of the best!!

Some primers aren't very moisturizing and almost make your face feel sticky and heavy. The 100% Pure Primer is the complete opposite - totally lightweight, creamy and SO SOFT!!! It makes my make-up glide on so smoothly and leaves my skin feeling hydrated and protected all day long!! It also does a great job at keeping my make-up last!! I don't have to constantly re-apply (could also be the amazing 100% pure make-up I use) or touchup which is a huge bonus!! I have also noticed a big difference in my overall complexion - my skin is so much healthier now :)