The lipcream formula is semi-sheer but the pigmentation is buildable. The color payoff is subtle but shows up really well. It's also glides on smoothly without tugging on the sensitive area of your lips. The best feature for me is that cool, fresh minty tingling sensation that you feel after application. It's delightful! The wear time is pretty decent and there's a need to reapply after long hours or drinking but they're travel friendly and easy to carry around in your purse. Collect one or several and keep your lips looking soft and hydrated all winter long.