Signature ingredient: Pineapple and awapuhi extracts provide gentle cleansing support. Mineral-rich kelp extract provides essential nutrients while tropical macadamia nut oil maintains proper moisture level for soft, manageable hair.Product description: Enriched with certified organic aloe, awapuhi, tropical fruit extracts and kukui nut oil, this nourishing daily-use shampoo gently washes and rejuvenates.Features and benefits: The fragrance of tropical fruits infuses this daily use shampoo with the revitalizing aroma of the islands. Certified organic aloe and kelp provide mineral-rich nutrition while gentle cleansers and tropical fruit extracts wash away impurities. Enriched with awapuhi for shiny, healthy hair.Who should use this product? Gentle for all hair types.Directions for use: Apply to wet hair and scalp, massage into rich lather. Rinse thoroughly. Follow with Alba Hawaiian Hair Conditioner.