I recently picked this new product up for free, as I won a coupon on Alberto's facebook fan page. I just love this product, having naturally curly hair this has been a summer buddy. I love the smell and texture of this product, it's thick but it spreads easily and evenly, no clumps. It is not sticky, it feels moisture rich just to rub it between your fingers. My hair has never been healthier, and this product is absorbed well by my hair texture. This product is heat-activated so when we are drying it with the hairdryer and then using the straightening irons, our hair is being protected from the potentially damaging effects of the heat. As I run the irons through my hair, it immediately looks more sleek and without frizz. As my hair is naturally pretty full and can look kind of big and bushy, I love how I can now get my hair looking sleek and much more tamed using this product. I am so pleased that I can actually get my hair looking so good in my own home now. My hair has also grown quite a bit since using this product, my hair is very slow growing, but since using this product it's thriving. This product is readily available and at a great price. Awesome job Alberto , you hit this one out of the park.