I got this product in a pack with the i-Colour eyeshadow palette so I'm not really sure about the price. At first, I hated this mascara because it made my lashes so clumpy. I threw it in the bottom of my drawer and promptly forgot about it but then I discovered it awhile back and I actually like it. Maybe I wasn't using it properly. I absolutely love that the brush is GIGANTIC! It does build up on the tip but I just wipe it off the rim. A couple of sweeps and my lashes look more defined. If you layer it on, you'll get more volume but be warned, you might get clumps. It sucks at getting small lashes. It's good if you want an average mascara that can go both natural and a little dramatic.