I received a coupon in the mail to purchase and try any almay product. This one caught my eye and I am glad it did. I even purchasde two in order to keep one in my purse. I am not much of a liquid foundation girl, powder is my way to go. This one (being smart shade) stays up to its name in matching your tones and colour of the face. Reading the package it indicated that the white parts were for controlling oils and shine on your face and so far it stays up to its name again without constant reapplying. I apply in the morning and occasionally blot if needed. My only complaint is the brush that comes with it isn't top quality I would rather use a sponge. For a while I didn't even notice it came with a brush.