After 5 weeks of using this I can definitely tell that my PIH is fading. My active acne on my chest and back has also calmed dow. This lotion leaves your skin feeling so soft. It costs about 1$/oz, and its a 12 oz bottle and I get it online (iherb.com specifically). I have to be quite frugal with where I place this lotion so I save it only for my chest and upper back. Love this lotion.