The first time I tried this product, I fell in love with it! I loved how it made my mouth feel so clean and so fresh. I was over at a friend's when I tried it. As soon as I got home, I went out and purchased a tube for myself. At the time they did not have one with whitening, but I was so glad when they did come out with one. That was a big plus for me. The price is not bad. Especially, since Walmart regularly has them on sale. I may stray and use other toothpastes, but this is one I always come back to.

wow it foams up like a bar of soap in your mouth, it's crazy, and leaves a weird film in your mouth I've found. but it works

Clean , fresh feeling teeth! Not too strong a taste but just the right fresh feeling!

This is my on a go toothpaste, i have these in travel size. Works well and has a nice flavor/scent to it, that will leave clean mouth and fresh breath feeling for a long time.

Never used Aquafresh before. It had a bright fresh scent. My mouth and teeth felt clean afterwards.

Have been using this for a year now... mouth feels fresh ,teeth white and sparkling. Doesn't have an overpowering minty taste like so many brands do.

The only tooth paste I will use! It doesn't have an overly minty taste, which is great. It does have a foaming action that makes your mouth feel clean and whiting action for your teeth!

This toothpaste is great. It leaves a long lasting clean taste in your mouth all day, and the foaming action when you first use it gets into deep crevices and leaves your mouth feeling and looking clean. It has started getting rid of the coffee stains on my teeth too. If you are serious about your oral hygiene, this toothpaste does the trick when used properly. I highly recommend it.

My new favorite toothpaste! I absolutely love the foaming action, and it leaves your mouth feeling so clean.

I received this product as a sample and was thoroughly impressed. I rated it lower in price, simply because I usually don't pay full price for toothpaste. I haven't seen sales for this product so it is above my comfortable price range for toothpaste. However, it's quality and effectiveness is excellent. It holds up as well, or better, then similar brands. And with "Pure Breath Action TM" stamped on the box I would expect to walk out of the washroom feeling fresh and clean. I do 100% and the feeling lasts for hours.