I buy this product and use it every month.

I use this product because it is soft on my hair and does not do damage when I am colouring it. My hair comes out soft and shiny and manageable. It is a great product and lasts for at least 4 weeks before I have to do touchups.

I have used this product for some weird reason it gives you a light brown COLOR when it's supposed to be black very disappointed don't recommend it this product. Very expensive too :(

Love Clairol Belle hair colour. It's price is reasonable & covers the grey. The conditioning cream leaves your hair so soft without hair salon cost. I would highly recommend.

I have been using belle for many years and have found that it is the most effective brand to hide the gray and I have tried many other products . I always go back to belle. It's cheap and makes my hair feel great after I colour it