I'm pretty ambivalent about this mascara....before purchasing I read on the message boards that it would not look blue at all on a DDD such as myself. And although it's not that noticeable, especially because I wear glasses, if youi knew it was blue and you looked at my eyes really closely without my glasses, you can see that it's blue lol. Not sure if that's a good thing though. I think I would like this mascara better if it was more obviously blue, so then it would have one redeeming quality at least. Not that it's so bad, it's just average. Kinda thick but not too bad, lengthens okay, thickens pretty good, doesn't curl your lashes (but then again it's not really meant to) but at least it doesn't straighten your lashes, which i found to be the case with the original bad gal. this might be because of the new angled brush (a la get bent) which is a pretty cool thing about this mascara. I wouldn't purchase again because at $24 it's a bit pricey for just-barely blue. But I will continue to use this tube until it runs out. Oh and I forgot to add that my eyes do not look brighter at all.