I tried this concealer, convinced I would have another great Benefit experience... but it wasn't so.
It is simply too cakey. Way to cakey and unblendable.
I love their products but this one is a miss.

I bought this concealer after being fed up with my drug store brand liquid concealer.

While this stuff has full coverage I find it to be a bit cakey. It has a drying affect and if your like me (dry skin) it could end up making you look like a powdery caked mess=old lady. With that said I can only use this product if I apply a over abundant amount of facial moisturizer that then mixes with this concealer. I find this works better on top of a liquid concealer if you need more of a full coverage.

I absolutely adore Benefit as a brand but wish they could of made this less drying. Maybe a liquid boi-ing?

I still use it every now and then more so in the humid summer months. It does tend to bleed n clump up so its not something you can build up with.

This has too many negatives for me to suggest it to anyone. If you already use and like it more power to you but I see after reading a few other reviews similar to mine that I'm not alone!

I really really like this product. It's so effective and easy to use. Super easy to take off as well. When you have it on it appears quite natural looking. Definitely worth the money. I find that this type of concealer lasts a lot longer than the liquid ones.

I did try Boi-ing after reading rave reviews about it but took it back the day after purchasing it. It is hard to pat on the sensitive skin area and I found it made my eyes look much older due to the way it sunk into my tiny wrinkles. It does cover well, but it bleeds into the wrinkles.

Despite it's outrageous price, this really works. i struggle with really dark eye rings, so i need a concealer that doesn't look phoney and provides nice coverage. my friend bought this and i tried some out of her pot, and i've never been happier to see concealer in my entire life! this concealer works spot on. in the end, i did end up buying it, but i wish the price was more affordable for a high schooler. still, this is worth it!

Benefit sent me a bag of goodies to try for ChickAdvisor (yes, I would hate me too).

I have been enjoying mostly clear skin since the shift to autumn, but still have some unevenness here and there. This trial was a little blind, because I generally shy away from concealers. In my experience, they are more pimple breeders than makeup.

In this case, I was very pleasantly surprised. The coverage was enough to polish my look without that characteristic pasty colour, and I have not suffered the follow-up breakout. Since that is win-win on every level, I absolutely recommend Benefit's Boi-ing!

Benefit's Erase Paste is a staple in my makeup bag for my dark circles but I love using Boi-ing to cover up any blemish on my face! I was expecting it to look and feel really heavy since it is an industrial-strength concealer, but it felt light-weight and the texture was easy to blend. I also found that it only took one dab to cover up the area and I'm talking a red, inflamed area! I'm using #3 which is the darkest and has a warm peach undertone perfect for discolouration like dark circles or redness. I've said this before about Benefit - it would be great if the brand extended their colour line to suit more skin tones. If you have dark-deep dark skin apply first, then use a foundation that matches your skin tone over top. Otherwise, another winning product for Benefit!

This is the best concealer I've ever used. I always have a zit somewhere or uneven skin that needs a little covering up and this stuff is a life saver. Just a little bit perfectly covers up any blemish or redness and it stays put all day. Even my husband noticed my skin looked more even with this on. It's my new favourite concealer.

Bo-oing is incredible! I tried it once in Sephora and was impressed at how seamlessly it covered a particularly nasty blemish. It completely covered the redness and did not crease or move afterwards. I believe it comes in three tones – light, medium and dark. The medium tone comes in the Realness of Concealness kit. There is nothing bad I can say about this concealer – it really works like magic. It does the job and stays put. The name industrial is very well suited to this product.

this one is absolutely the best, I'd swear by it! it conceals like no other concealers I've ever used. Med tone works especially well if you like me and have a more yellowish tone. They also have an Erase Paste which did not work for me because of the pink undertone, but is a popular choice as well.