The closest North American equivalent to this bar would probably be Dove. I will admit that, because I was spoiled with the variety choices available in Britain, this did not wow me as much as it could have. The chocolate was of decent quality - it was just very simple and did not have the interesting fillings that the others had.
If you like the smooth milk chocolate taste, this will be good for you.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.