I actually got this product for free in a gift bag, but I was intending to buy it anyways.
It seems like a regular lip gloss (in a rather odd color) but it's actually so much more.
The price seems like a bit much for lip gloss and I do agree that I wouldn't spend that much on it unless it was really special.
The blue is very subtle and is meant to make your teeth appear whiter. I was skeptical but when I put it one, my lips didn't seem blue at all, but my smile did seem whiter! I asked one of my friends to try it and it happened to her too. Also, the lip gloss has a minty smell which keeps your breath smelling fresh.
It can be worn above of below lipstick and also has a fun packaging (as all Benefit products do).
Plus it isn't sticky!
I love this lip gloss and I would recommend it to anyone!