I was skeptical at first when I saw this product in the icecream section, but I bought it because my daughter asked to try it. I am so glad I did ! We BOTH love it ! Not just because of the pretty pastel colors, but it tastes soo good. How can you go wrong with pink marshmallow, blue cake and vanilla ice cream with colourful sprinkles ? Not to mention that its gluten free, which is even better, as well as surprising, because I didn't expect something gluten free to taste as good as it does. Definately worth the money, even when its not on sale.