I've been using this foundation for 4 years. I love it. I first tried it because of a review I saw in a magazine. It's definitely more pricey than most drugstore brands but in my opinion, worth it. This foundation gives you sheer-medium coverage (not heavy or cakey) and it actually illuminates your face, giving you a really nice glow, without shine. I apply with fingertips and typically use a dime-size amount per application. One bottle will last me an entire year.