This is my default toothpaste. I've been using it since... well, I can't exactly remember, but after using samples of various other toothpastes over the past year, I can definitively say that I'd choose this product over them. Whereas other toothpastes have weird texture or flavors, e.g. some were VERY salty, while some where too gritty or left a disgusting film-like aftertaste, I find this toothpaste to have the most agreeable taste. Plus, it boasts whitening and 12hr protection against germs.

Now, I know that it's possible that the reason I like it is because I've been using it so often, so I'm used to it, and that the whitening used here is most likely physical whitening (which is physically scratching at your enamel to make it seem whiter). Oh, and let's not forget that it's not proven that it really whitens and it really protects for 12hr. Well, I've considered all that (and more), but why fix something that isn't broken? Other toothpastes may not be any better. This one tastes good and seems to do its job, so I'll stick with it.

This is the tooth past that I most often buy for myself and my husband. I like that it is whitening my teeth while I brush. I also like the taste.

This toothpaste works pretty well. The taste isn't bad and it makes my breath feels fresh after. I don't notice any difference in the whitening of my teeth though. Overall, this product is above average but it doesn't really stand out in my mind.