I believe this product has been conceived for the ultimate gloss lovers of this world. The consistency is thick and the finish DOES look plastic. It's a very bold gloss that will give you an instant glamour and sex-appeal boost. My favorite shade is Fantastic Fuschia (showed on the Dior website) which looks amazing over a magenta lipliner. If you're looking for an everyday color, Edgy Rosewood is quite the best option though it might be a little too glamorous for a day at the office. The only downside is its strong smell but if it is what I have to endure to look like I am on the cover of Vogue Italy, I don't care!