This is such a smooth chocolate it's like you've gone to heaven with every bite

This chocolate melts in your mouth. You can tell that its higher quality than most others and its not bad priced. Also, it comes in a small little pouch so it fits easily into any size purse for that mid-afternoon snack.

I love this stuff. Its very pricey at $5.99 a package. But its tastes so good.

I'm a true chocolate addict. I have a hard time going the day without something chocolatey, and at the time I purchased this product, the hard time happened about fifteen minutes before takeoff at the Winnipeg airport. I was drawn to the packaging because it wasn't just chocolate, but chocolate in an adorable little portion in an adorable little box. Usually I try to say no to overpackaged items, but it was chocolate that I hadn't tried that was too cute not to notice. I thought I'd try my luck on the flight with a Cosmo. Alas, the cure for airplane boredom is indulgence!

As I started pigging out..er..helping myself to the chocolate, I remarked aloud to my stepfather (who gets paid to think up creative marketing ideas for an advertising agency) how Dove's new, sleeker marketing has really boosted their appeal. I never cared enough to pick up a Dove bar before because they shared a shelf with Dairy Milk (my budget-chocolate of choice. I've gotta feed the chocolate monster within!)

The chocolate is above average in taste. It's very creamy, has an ideal level of sweetness and melts wonderfully in the mouth. The messages in the wrapper are indeed a cute touch, thought I'm morally compelled to oppose individual wrapping. I agree that the packaging overcompensates for the product, for sure. While this chocolate is not particularly low-grade by commercial standards, you can taste the price (not too low, but not terribly high either). I appreciate the portion control (goodness knows I can't trust my own willpower) but the chocolate is not outstanding, or at least not outstanding enough to make the excess packaging worth the enviro-guilt.

So would I pick it over Dairy Milk next time? Well, in short, no. Don't get me wrong, it's not bad chocolate, but wherever you can find this particular brand you can probably also find something better that either uses less packaging or makes it worth the trouble. I recommend it, but marginally, as it still tastes fine and looks cute but it's just not the best. I enjoyed this product, but I wouldn't recommend it next to the Dairy Milk 100 Calorie Thins bar!!

I really like milk chocolate and I really liked this. Very smooth and creamy texture, just the right amount of sweetness, reminds me of the Lindt truffles but unlike the Lindt, didn't melt into a gooey mess in my purse during a recent heat wave. :-)

I also think the 'fortunes' on the inside of the wrappers are really cute, my friends didn't notice that until I pointed it out, be sure to check your wrappers.