This website has quickly become one of my favorites -- EVERYTHING is $1.00 (USD). This blush is a great everyday blush. I apply it with a contour brush and the slight shimmer is great, especially for the holiday season when everyone wants to sparkle just a little bit more. It always looks natural and never streaky. The perfect shade for almost all skin tones. Believe me, I am VERY pale and if something looks natural on me, then it can look natural on anyone.