I first tried a year ago,when I bought at the sears counter.after applying ,it gave my skin a whole new outlook.wow.my daughters said my skin looked awesome ,like it was airbrushed.my sister noticed it too and complimented on how good my skin looked.i have all 3 of them hooked and now they all use this fabulous foundation.im 49,my sister is 35 and my daughters are 20 and 24.its a medium coverage that's buildable and it last.i pay $45.00 for a bottle and depending how much I wear last anywhere from 5-7 months.