I was so excited to pick up a large container of Gain on sale at half the price of Tide, and in the store I thought the smell was awesome. But once I put a load on, I discovered that the scent is overpowering and harsh. It's just too much. I'll use it on towels and things that aren't going to be worn or used immediately after washing, but it's much too chemically for sheets and pillowcases. Very disappointing.