in fact at the beginning I tought it was like a conditionner or something like that. hell no. its more like a real ruff hair stuff to staightning the hair. but if you have an color hair you dont want to use it because it wash away my curl with a big part of my color ,,,,,,really not good for my part.. and the heat activating creme leave the hair heavy and sticky.. a flop for me with avery less intense color but greasy straigh hair