For a bottle of 150 ml of this light creamy texture defining cream would cost you $18 at Shoppers a Drug Mart. It comes in a black container with a purple label. I tried for the first time today and it made my curly head of hair very soft and it had aloud me to control my curls a bit better. I did not notice that my hair was shiny at all. I also did not dry my hair with it. Tomorrow I will try it again and dry my hair. After pumping this product into my hands,I run my hands together and put on my damp hair and I will dry my hair and straighten it to see how this product works. Will my hair look shines? I will let you know.