I was looking for a product that would cover tattoos and acne well and this product did it and then some. it didn't take much to get the effect i needed and i was very impressed with the quality.

You most definitely cannot call this a cheap concealer!! Although it is extremely inexpensive, the quality is outstanding!! I use this on a daily basis for concealing & highlighting, and will use this until something better comes along. It should be noted that I have used this for almost 2 years and nothing can compare for the quality, price and ease of use. Made for multiple skin tones, with duo shades for the best coverage. The only thing I would say that may deter people is that it is a heavier, full coverage concealer and not for those who like light coverage. I know some people who like to use concealer under the eyes, around the nose and that's it... this is something that I wouldn't recommend for those type of people.