Oh ma I can't believe I'm the first person to review H&M;'s amazing lipstick! I bought it on a whim awhile back because I found a color I really liked, and it's one of the best lipsticks I own! Goes on creamy and pigmented and has a long staying power. Great value for money. It does leave a bit of a line on my lower lip after several hours so it requires reapplication. But other than that, solid 5 stars from me and will definitely be purchasing other colors.