My preference is becel because I find it has more of an authentic butter taste but I do purchase Imperial quite often because it's always on sale for a great price ! Good for cooking, baking and a spread.

I like the taste, I like the texture, its soft and easy to scoop out. I like the price too. very reasonable. I use it for cooking as well as a spread.

It's not my favorite but I get it when its on sale. It doesn't have much flavor so its good for baking.

I use Imperial for everything! Works great for baking instead of using butter. I am lactose intolerant, and this product doesn't bother my stomach. It is great on toast, pancakes, waffles, etc. When it goes on sale at No Frills, it is a steal!