I have a serious love hate relationship with this hair colour. Currently it's the only one I use on my hair, but I'm not thrilled about it.

Why I love it: It lifts better than a lot of bleaching products out there, the highlight blonde colours lift great and the ashes don't leave me with a orangey yellow tint, with a toner it's PERFECTION.

Why I hate it: This perfection doesn't last too long, it's very short lived. After my 2nd wash, my hair looks flat, boring and the yellowy orange tint is very apparent. So much so, that I end up toning my hair 2 weeks after colouring it.

It's affordable, especially when Sally's has 2 for 1 sales or 1/2 off, and I use it because I'm so used to it, but I may graduate to a better pro brand.