Smells great!

I love this product for the smell, it smells so good and not over powering. However, it is not great on stains, I often find myself pre-washing stained clothes with my normal detergent, then using this one for the smell and to get the harsh soap off.

Used it for years

I have been using this product for years for me and my kids. We all have sensitive skin and this doesn't make us break out in rashes and scent isn't over powering.

This product let me down

I have always used hypo allergic baby detergent for my kids cloths and this product didn’t meet my expectations. Soiled toddlers clothes needs to be pre treated and this detergent doesn’t help. Fragrance is overpowering and I didn’t expect this from a baby detergent. I would not recommend this product for kids with eczema or sensitive skin.

Great for sensitive skin

One of the only laundry detergents that doesn't cause my sensitive skin to flare up, the smell is wonderful and lasts a long time on the clothing. Only issue I have with this detergent is the cost, it's super pricey and I've never been able to find it in a bottle bigger than 25 loads.

Good when on sale!

I absolutely love Ivory Snow but find it way to expensive. On average it's around $7 a bottle for 25 loads.

The smell is wonderful. There's no mistaking it, it smells just like a newborn baby. The scent lasts until the next wash on everything, including bed sheets.

I used it on my infant's clothes when he was first born, and trusted it completely with my precious boy.

Other than the smell, I find it no better then any other laundry detergent and therefore will never pay full price. Good to stock up when it goes on sale.

Le choix numéro 1 selon moi , malgré le prix beaucoup trop élevé malheureusement. Il sent bon donne de la douceur au vêtements De bebe . Je recommande malgré le prix exagérer et je vais sans doute continuer dent acheter si une marque moin cher ne me donne pas le même résultat

The smell is amazing- screams new baby. The price can run higher than most detergent brands so I usually try to find this detergent on sale or use with coupons. The product is effective at stain removal and the clothes are clean and fresh after a wash cycle.

This product was recently on sale at Costco so I decided to give it a try. The smell is amazing! Laundry smells fresh for days; as well as the laundry room!

I like this detergent for my babies clothes. It has no scent, no harsh chemicals and it cleans well. It Sells at every stores, and its not too expensive

The smell of Ivory snow is amazing and it is gentle on the skin. However it is very expensive and just doesnt get those pesky poop stains and food stains.