It's not bad... but it's not as good as what you'd expect. Jack Daniel's Tennessee Fire tastes like a thousand melted cinnamon heart candies mixed in with your whiskey.

♡ Crisp, cinnamon flavour
♡ Strong and warm
♡ Mouth-coating, thick, and smooth

Despite my satisfaction, it would not be my first choice among competitors. If I wanted to drink Fireball, I would drink Fireball.