Here is my experience with the Jogi Hot Yoga Mat towel. This towel is part of the new Joe Fresh Fitness and Yoga line available at Joe Fresh stores and participating Real Canadian Superstores.

This seems to be the only hot yoga mat towel to be offered by Jogi. I bought it from Superstore for $19CAD, which is very affordable for a new yoga student.
From what I saw, this towel comes in 2 colors: red (shown) and teal blue. There is not matching hand/face towel to go with this mat towel, unfortunately. (none that I saw anyway).

This towel has 2 different textured sides: the microfiber side and the non-slip rubber side. It reminds me of a dish-drying towel.
It does not have a microfiber blanket feeling. I like that it covers the whole length of my mat (it measures about 2 inches longer than my yoga mat).
The towel did not seem to move too much; however, during transitional poses where you pivot your feet, for example, I found that it did crease along the middle. This is mostly due to the creases in the fabric from being folded in packaging. The folds are fading away with each wash.
The plastic side seems to be fairly sturdy. I have washed it a couple times already in my top-loading washer, in cold water, and hang to dry. The microfiber side dries quickly, but you must make sure that the plastic side is thoroughly dry before using again.

Overall, I like this towel. It is very affordable and does the job. Easy to fold and travel with, dries quickly and doesn't move around a whole lot (unless you of course move around a lot; because its thin, I feel there is a potential for it to move).

Please check out my youtube review here: https://www.youtube.com/watch?v=UXXjBuZTcWU&index=8&list=PLBcexxyzezDHvghiNoZAVDRjBySOjXH5h