I have been using this spray for over 3 years. I've colored my hair for over 30 years and I always hate when the roots start to show, especially at the front of my hair. Using this spray just on the front of my hair helps keep the roots lighter so I do not have to color my hair as much. (I can deal with the roots on top showing, just not near my face.) I use it everytime I wash my hair. I towel dry my hair and then spray just on the front part of my hair (near my face). A bit pricey, as most John Frieda products are, but when it goes on sale, I stock up. I highly recommend this product.
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