We would like to send you notifications on the latest Product Review Club offers.

4.4/5
42 reviews
Prestige Item
Joico Color Endure Violet Sulfate-Free Shampoo Reviews

    Reviews and Ratings

    91% OF CHICKS DIG IT

    3.2/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? Fugheddaboutit!
    March 01, 2021
    Alberta, Canada

    I would not buy again

    I received this product free at a salon. I used it when I was colouring my hair blonde to help tame any brassiness in my hair. I use it now to brighten my natural grey hair. I think it's effective at brightening my silvers, but I don't like the way this makes my hair feel when I rinse it out. It doesn't feel like it's cleaning my hair very effectively and it almost feels like there is a residue left behind. I have not tried other violet shampoos, so I don't know if this is common to all of them, but I would definitely try another brand in the future. On the plus side, it doesn't have a strong smell and it doesn't irritate my scalp. My husband used it on his tray hair, and it made them look great, but he has a problem shutting his eyes completely and this shampoo was very irritating when it would get in his eyes so he stopped using it.

    Flag as Spam
    2.3/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? Fugheddaboutit!
    October 21, 2020
    Nova Scotia, Canada

    Not for me.

    My hair is a natural brassy greying curly blonde. I didn’t find this product to be overly hydrating and actually bought another product without finishing the bottle. Maybe it’s best for straight hair.

    Flag as Spam
    3.8/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? You Betcha!
    September 04, 2020
    British Columbia, Canada

    I may buy this product again

    I bought the large bottle of this shampoo. I find it to be an average product. Nothing extra ordinary about it. I may purchase this again in the future.

    Flag as Spam
    5.0/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? You Betcha!
    April 21, 2020
    Ontario, Canada

    My saving grace

    I love this shampoo so much. It has saved me from brassiness a million times. It is so pigmented right out of the bottle. I have used it when my hands were dry and it lightly stained them. I consider this to be a testament of just how much it works and honestly it was no problem as it came off with a bit of extra scrubbing. This shampoo is totally worth the money since it works amazingly.

    Flag as Spam
    3.7/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? Fugheddaboutit!
    January 31, 2020
    Ontario, Canada

    Not as good as others

    Not sure why, but this purple shampoo isn’t working as well as others I’ve tried. It does feel less drying than other brands, but would prefer to use a stronger shampoo less often than this.

    Flag as Spam
    4.3/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? You Betcha!
    August 21, 2019
    British Columbia, Canada

    Brassy blonde, be gone!!

    After years of experimenting with many blue & purple shampoos, I discovered Joico Colour Endure Violet Shampoo, which has a violet-blue tone that leaves you with more of a silver hue. It took me from a coppery blonde to a nice caramel blonde with only several uses.

    Flag as Spam
    4.8/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? You Betcha!
    September 05, 2018
    Ontario, Canada

    Best Purple Shampoo on the Market

    This shampoo is absolutely fabulous! I live where we have a well and the water is super harsh leaving my hair looking yellow sometimes. After using this shampoo the yellow tinge on my hair has disappeared. This shampoo does not dry out my hair, even when used 2 or 3 times in a week. Leaves my hair feeling smooth and lots of voluminousness!

    Flag as Spam
    4.7/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? You Betcha!
    September 04, 2018

    Great toning shampoo for blondes

    Iv used this shampoo for about 3 years now. It’s one of the best purple shampoos iv ever used. It really helps eliminate brassyness in my balayaged hair.

    Flag as Spam
    4.7/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? You Betcha!
    July 26, 2018

    Good product

    Was already using the regular colour endure shampoo when I received this as a gift. Meant to be used back and forth with the colour endure shampoo. It's good quality and good results.

    Flag as Spam
    3.8/5
    Value / Valeur

    Quality / Qualité

    Effectiveness / Efficacité

    Recommended? You Betcha!
    April 11, 2018
    Canada

    Great Product

    I have just recently started using this product. I love the way it brightens and whitens my blonde hair. I also have black hair and it does not change the colour of the black at all. It smells great as well. It can be pricey at some stores but its worth it.

    Flag as Spam

    These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.