I've been using Joico Color Endure Shampoo for many years now. It keep my salon haircolor longer, my hair smells great plus, the price is amazing. I have curly hair so it tend to get dry and this shampoo helps a lot and keep the fuzz away.
I will give the product credit that my color does not seem to be fading, but my hair feels as if it coated and straw like. Other products in this price range that offer the same color protection with better results.
After using the shampoo (with it's matched conditioner) for one week, despite thorough rinsing, there is a high product build up and it does not pruduce a good shine.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.