Smart that sums it up. You're smart so your bag should be to. Friendly pockets make it easy to tote along the stuff and anti-microbial linings let you worry about having fun not fighting germs. Colorful linings make it even more like you...a suprise on the inside.About Ju-Ju-BeJu-Ju-Be was started by the dynamic duo of diaper bags. Why did they start up a whole new brand? Because despite the great fashion (and even some great features) of the other brands there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function aren't mutually exclusive. No one else had delved into the deep realm of microbes and anti-stick coatings. Everyone else says that diaper bags aren't rocket science. Ju-Ju-Be thinks they can be. Along with being a lot of fun.Ju-Ju-Be supports Breast Cancer Awareness and donates a portion of their bag sales to Breast Cancer Awareness charities.