I really like this lipbalm. I'm always on the watch for one that has a peppermint smell and gives your lip a minty feel. I originally bought this for my boyfriend because he kept stealing mine. I saw that it was for men and it was non-shine and thought it was kind of cool. I tried it and wow, it goes on so easily and smoothly, smells great, feels great and really moisturizes well. And it's really non-shine! The price is a bit steep for a lip balm. Another thing is that, the lip balm is very emollient and so the lip balm finishes really quickly.