This past summer I was searching for a natural sunscreen for my children when I came across the Kiss My Face Mineral Sunscreen. While this costs more than your average kids sunscreen product, I felt comfortable spending more money to ensure my children were not lathered in strong chemicals all summer. My son used it throughout summer camp and he never had any noticeable colour or sunburn. Although it is a bit thicker than non-mineral sunscreens, I did not find it very difficult to apply and did not notice it on my son when it was applied. Would recommend to anyone looking for a natural, effective sunscreen.