Ok, so I got this at Big Lots for 2 bucks. Good deal! My hair is regularly chestnit brown, and I was promised copper hair at the end. This fruity-smelling mousse is so easy to use! It comes with gloves and everything! Just apply onto damp hair, let develop for 30 minutes, and rinse! Voila! It promises to last for 8-12 shampooings, though I've found that that isn't the case. 3-4 is more like it, but it's still good. The color payoff was wodnerful! My hair was soft, shiny, smelled good, and was a vibrant copper color. I was shocked that my brown hair could be such a color! Overall, this is a very good prodct for no-commitment hair color!