I used this foundation for a few months trying to finish up the bottle and I'm not convinced yet. It is supposed to last all day (14 hours) and have a medium coverage. In my opinion, this product doesn't meet any of these qualities. It lasts the average time, which depends on the type of skin you have (I have combination/oily skin) if you use a primer of if you set it with a powder. On its own it does not last 14 hours. The coverage is poor, it can be buildable but as any foundation, the more you add the more cakey and fake it looks. The only good thing that I have to mention, is that it does feel light on the skin unlike let's say Revlon color stay which doesn't let the skin to breath and when I remove it my skin looks awful and kind of grey. Any way, I'm still looking for the perfect foundation, I heard good things about NARS sheer glow and Chanel Prolumiere. Have you tried them? I'd love some feedback on these. :)