I have tried many sunless tanners and this one is really good! I am very fair and the colour looks natural on my skin, not orange at all. The scent is a bit strong so I tend to put this on before bed and then shower the scent off in the morning, much like you would do with a tanning mousse. The lotion is tinted so you can see where you are putting it so that it is not streaky! I do not think it has any "firming" qualities, however I was not expecting a lotion to be able to do this. Overall, this is an awesome lotion for those who are fair and looking for a natural tanned skin colour for less than $15 a bottle!
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