I live by this shampoo!!

I have tried several types of blue shampoo and light blue shade is the best. I do not worry about getting a blue tinge to my hair when I use this. Platinum blonde all the way!

Great for us blonde ladies

Just picked this up and after the first use...wow..it took out the brass and added light blonde. It looks almost the same as the first week or two coming from the salon. It really lightened and refreshed my colour. Does not feel dry like some purple shampoos tend to do. Highly recommend this

No More Cropper!

really takes out cropper tones, doesn’t dry out my hair! hair it still shinny and soft. i’ve been using it for about a year and would definitely recommend to others!

So Far So Good

Recently I bleached my hair and my mother suggested the Blue Shampoo to tone down the orange tinge and brassiness. So far it seems to be working but leaves my hair feeling a bit dry. As a follow up to washing, a thick & rich conditioner is used as well as a leave in treatment. Over all it's pretty good and decently priced compared to other brand name shampoos like this.

Very pigmented blue/purple shampoo that is very gentle and not drying like some other shampoos for blonde/silver hair. Keeps my platinum hair that tends to pull gold very white.

If you have blond hair this is an absolute must !!! Helps keeps brassy tones out of my hair and leaves it insanely shiny

Since I'm not a natural blonde *gasp* sometimes my highlights can go by the wayside. I use this shampoo daily and it really keeps my blonde blonde. Cuts the brass and really tones it without leaving a purple hue.