34% OF CHICKS DIG IT
Don't think that just because it says "Natural" on the box, that it is a "go-easy" product. When I got home with the Dark Brown Ash, I realized that it was actually several shades darker than my own hair. I decided to do it anyway, just see what happens. Needless to say, my hair stylist is used to fixing my mistakes, shunning my obsession with box-colors and instant gratification cuts. As it turns out, it really can make your hair several shades shades darker. My hair turned out almost the exact color as on the box, except my ends, which turned out black. The lesson I learned there: put leave-in moisturizer on the ends, or make sure you don't HAVE dried out ends. On the up side, it did leave some pretty nice highlights, so it doesn't look overdone. The conditioner leaves something to be desired. However, the smell is awesome. I was able to sit next to my hubby for the entire set time, without him saying a word. So far, this is my favorite dye because of the color results, the lack of toxic smell, that it did not irritate my skin at all and that it is easy to use.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.