This product did not work for me at all. I do not have very dark hair at all and it turned it to an orange/caramel colour - no where close to being platinum. I bought this because it turned my best friend's hair a perfect platinum colour so I'm upset it didn't work for me. The plus side of it was that there was no awful smell like some bleach products have. A negative is that I got three boxes of the bleach because I have very long, thick hair and the nozzle did not work on 2/3 of them.
I've been bleaching my hair continuously for over a year now, every 6-8 weeks. Usually I just go with whatever very light bleach is on sale, which happened to be L'Oreal's Feria Absolute Platinum this time. The first thing I noticed was that application was much more difficult with this stuff. The tip is very small and hard to get product through.
I let the product sit on my roots for about 30 mins (they grow in a rather dark blonde) before coating the rest of my hair with it. It lightened very slowly. In total, the product was on my hair for about 2 hours. I immediately noticed some spots lightening faster than others. After I rinsed and dried, much of my hair was left still brassy and yellowed with only a few very light spots. Overall, the look is very patchy. This is probably a combo of my amateur application and the tricky tip, though I wouldn't rule out a poor formula.
I won't be buying this product again. I'm glad I was only bleaching to dye pink overtop because this is probably my worst bleach job ever.
I absolutely love this hair dye . It was affordable, works great, looks good. Will for sure buy this product and tell all my friends about it. The company sends out coupons and promotions.
These reviews are the subjective opinions of ChickAdvisor members and not of ChickAdvisor Inc.