This is the best concealer I have purchased.

I love how it applies thin and does not have a chalky effect on your skin. It’s blending abilities lend itself to a flawless, finished look. It’s colour matched perfectly to my skin. I love it!

Cakey....

I see a lot of great reviews about this product when it came out, so I thought I would give it a try. Unfortunately, it was a bust for me. It looks okay when I first apply it, however, after it dried, it dried very cakey and a shade darker for me.

The best overall concealer!

I firmly believe every girl needs a good concealer she can rely on to cover anything that comes her way while still blending in to look invisible. This is your secret weapon. Seriously. It's flawless. It claims to cover tatoos (which I have not tested) but is so light & blends well so it is never cakey. I've worn it alone, under foundation, and even under my eye at times and it stays in place. It has a bit higher price point but it will last you a long time because you don't need much. It has very good coverage and you can build it up for more and more coverage if necessary. I'm not a person who needs a brand name, I purchase products based solely on quality and value and this is worth the spurge. And as an added bonus - it's waterproof!!

Meh

This concealer is very thick and does not spread well. It does cover up blemishes/under eye circles but in the most obvious caked way. It's also hard to squeeze it out of the tube. Will just be another makeup product sitting in a drawer as a back up.

Amazing coverage for spot concealing

This concealer is definitely the most high coverage concealer I have ever used. It is perfect for spot concealing and the fact that it is water proof is amazing. I like to apply this under my foundation if I have an especially red spot, which gives a good even toned based for my foundation. I will say that I do not like this on the under eye because it is a bit dry and did crease on me a bit (I have dry under eyes).

This brand is a little pricey . Forty dollars for .5 fl oz. I bought it at sophora and had it matched for my skin tone. It's a full coverage waterproof concealer . This is the best product I have found so far to cover up my red spots and the occasional pimple . It goes on smooth but dries very quickly so you have to work quickly to blend it in. It doesn't work well under my eyes as I have mature skin and it goes into the fine lines and makes them more pronounced . But if you mix a couple of drops with a primer it works beautifully. I will for sure but this product again.

As a makeup artist, Makeup Forever is one of my favourite trusted brands. I have not only used this product on myself, i use it in my professional makeup kit. It has a high coverage and completely build-able. It is one of my favourite concealers because it does not crease.

I use the full coverage concealer. It covers my face well and blends nice with the tarte foundation I use. It was a bit over priced but a little goes a long way.

This is my HG concealer! I love that it matches my super pale skin unlike most concealers that are just way too dark. Its coverage is super strong which I really appreciate when I have a big red zit that I do NOT want showing! I hope they keep making this forever because it's just perfect. Not the cheapest but really worth the price for me.

I like the easy blending, but it also had a tendency to blend and disappear. By that, I mean that it seemed like I hadn't put any concealer on at all. It seemed like it would be really good quality, but it definitely needed a lot of support to be worth it, such as primer, colour correction, etc. which is not entirely my style, as I don't like the feel of heavy makeup. On that note, it didn't feel heavy at all, but that advantage for me was really glossed over considering I never really managed to get the coverage I wanted on my more difficult areas. It seemed to do decently on uneven skin tone, but it still wasn't the best. It acted more like drugstore quality, in my opinion, which is a little ironic considering my drugstore concealer works way better.